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First, let’s review what we must measure before an ad impression is counted as viewable.
A user must navigate to an area of the page where 50% of the ad’s pixels are visible in the browser window.
The user must pause or proceed slowly enough that the ad is on screen for one continuous second.Scrolling past an ad too quickly won’t count.
The ad must be rendered when the user navigates to it.
With this in mind, we reviewed Active View data across the AdSense network and compared a broad range of site designs with high and low viewability.To help maximize the number of viewable impressions generated by your site here are some suggestions based on our research.
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